Nicole Elizabeth AMA

Nicole

Nicole Elizabeth’s AMA is happening on March 3rd 12:00 PM Est

Community Growth at @InboundOrg. Moderator at @ProductHunt and @GrowthHackers.
Previously Head of Content at @GrowthHackerTV. Customer Success Evangelist. INFJ.

AMA March 3, 2015 (12pm EST) if you’re not an OG feel free to join us.

To join these AMAs, enter the #AMA discussion channel in the Slack group at the specified date and time.

 

Transcript:

timhickle [11:59 AM] Hi Nichole! Thanks for doing this. I’m curious, what elements of digital/inbound marketing do you think are over valued by marketers today? What elements do you think are under valued compared to their importance in the coming years?

david [12:00 PM] @nikkielizdemere: Welcome, and thanks for doing this. How do you guys go through all of the PH requests a day. How do you guys decide who goes up?

christoph [12:02 PM] @nikkielizdemere: Hi. Thanks for doing this. Follow-up to @david’s question: What’s the best way to “game” the system and get your product featured?

andrew_flaw3d [12:03 PM] joined #ama

searchengine [12:03 PM] @nikkielizdemere: SEO since 12. How did that happen?

nikkielizdemere [12:03 PM] Re: @timhickle: “Thanks for doing this. I’m curious, what elements of digital/inbound marketing do you think are over valued by marketers today? What elements do you think are under valued compared to their importance in the coming years?” Can you expound on the question? What do you define as ‘over valued’?

dinesh [12:03 PM] @nikkielizdemere: Thanks for the AMA. What is the fastest way to grow a community?

timhickle [12:05 PM] @nikkielizdemere: activities that receive more attention from marketing departments than they generate in value, and vice-versa for under-valued. Activities that marketing departments aren’t doing enough of today, but will produce immense value in the coming years.

jaymoran [12:05 PM] @nikkielizdemere  Hi Nicole! My name is Jay from Folwd.com, a social media tool that delivers tailored content daily. Here’s my question:Twitter recently announced it will triple it’s team that deals with harassment and online abuse. Do you feel this is damage control?… or is this a harder problem to solve than simply tripling a team? Thanks for being on the AMA!

david [12:06 PM] @nikkielizdemere: You don’t have to release your guys secret sauce. Just from a high level.

jonbstrong [12:07 PM] @nikkielizdemere: great to have you doing this AMA :simple_smile:

I am curious to hear what differences you’ve noticed between both community and team between Growth Hackers, PH and inbound dot org.

On another note, who is your favourite rapper? (edited)

christoph [12:08 PM] @nikkielizdemere: ignore what @david just wrote and give us step-by-step guides! :simple_smile:

nikkielizdemere [12:08 PM] Re: @david “How do you guys go through all of the PH requests a day. How do you guys decide who goes up?” The Product Hunt community determines what is posted on the site based on what they find relevant and interesting.

eran [12:08 PM] @nikkielizdemere:  Hi: I took part in a long thread today re the App Discovery ecosystem (or the lack of).  Today, there are not too many avenues to optimise an App or gain traction outside of the TechCrunch /ProductHunt realm if you a want that PR push. What is you recommendation to drive App install and utilisation outside of that realm. (edited)

curlyrob [12:09 PM] @nikkielizdemere: @searchengine I started SEO at 14 and I’m 31. Feeling emasculated.

nikkielizdemere [12:10 PM] Re: @christoph “Follow-up to @david’s question: What’s the best way to ‘game’ the system and get your product featured?” There isn’t a way to game the system. I recommend checking out Kiki Schirr’s e-book, “The Product Hunt Manual: How to Launch Your Startup or Product on the Internet’s Hottest Site” for solid advice on how to get featured: http://www.amazon.com/The-Product-Hunt-Manual-Internets-ebook/dp/B00TP3MFHE (edited)

julie [12:10 PM] @nikkielizdemere: strangest PH request?

christoph [12:11 PM] @julie: trying to get your product on PH ? :simple_smile:

david [12:11 PM] @christoph: hahaha

christoph [12:11 PM] I’d upvote…

pedrogastal [12:11 PM] Thanks @nikkielizdemere for your time.

christoph [12:11 PM] TIL that someone has already written a book on PH marketing

andrew_flaw3d [12:12 PM] Figured it would have sold better as an ebook

andrew_flaw3d[12:12 PM]That wafo route

pshapiro [12:14 PM] @nikkielizdemere: How does being responsible for “Community Growth” on Inbound.org _practically_ differ from Community Management?

julie [12:14 PM] @christoph: That’s not a joke. I am curious where they would draw the line.

christoph [12:14 PM] @julie: yeah, totally. It’s a valid question and I didn’t take it as a “joke”

nikkielizdemere [12:14 PM] Re: @searchengine “SEO since 12. How did that happen?” I was fortunate in that I’ve owned computers since I was a little girl, as I grew up in a tech-savvy environment. I was curious as to how other people were creating web sites, so my uncle showed me how to view the source code to learn how they were created. From there, I taught myself HTML, built web sites, and started figuring out how to get them to rank in the search engines that were around at the time.

christoph [12:14 PM] I just loved that you asked! @julie

andrew_flaw3d [12:15 PM] Was that back in the dmoz days when you just had to buy a link or two Nikkie?

curlyrob [12:15 PM] Keyword stuffing was all the rage back then. It was great

andrew_flaw3d [12:15 PM] I’ve only been around seo since like 09 so I don’t have the first hand accounts of directory links and such :neutral_face:

benji [12:16 PM] joined #ama. Also, @brandonuttley joined.

nikkielizdemere [12:17 PM] Re: @dinesh “What is the fastest way to grow a community?” Do you already have a newsletter / subscribers?

dinesh [12:17 PM] Yes.

dinesh[12:17 PM]At about 2000 subscribers but it was a slow process.

christoph [12:18 PM] @dinesh: amazing. I’m at 370-ish

dinesh [12:18 PM] @christoph:  I bet you haven’t spent 7 years on it (edited)

benji [12:22 PM] @nikkielizdemere: thanx for doing this, you have obviously built up a very good personal brand, what was the biggest factor along the way that helped you create such a successful one?

evanpryce [12:23 PM] Hey @nikkielizdemere thanks for doing this. SEO since 12 is good going. Having managed some big communities what tips do you have for keeping on top of spammers and keeping the community running smooth?

goettemoeller [12:27 PM] joined #ama

nikkielizdemere [12:28 PM] Re: @timhickle “activities that receive more attention from marketing departments than they generate in value, and vice-versa for under-valued. Activities that marketing departments aren’t doing enough of today, but will produce immense value in the coming years.”

Over-valued:

It depends on the ideal customer (http://sixteenventures.com/ideal-customer-profile) and whether or not marketing is infiltrating their networks (https://www.linkedin.com/pulse/20140604164554-7018284-infiltrate-their-network-for-good-not-evil). I observe marketing departments spending too much time on things that aren’t working rather than doubling down on things that are working. For example, spending too much time on acquisition and distribution channels that don’t appeal to their ‘ideal customer’ and then wondering what’s wrong.

Under-valued:

I read an article recently that 60% of markers still aren’t experiment-driven. Marketing departments stand a lot to gain from experiment-driven marketing in which decisions are based on the outcomes of the experiments. Form hypotheses, test them.

Finding language-market fit and writing a STRONG unique value proposition ( UVP) through Customer Development. Often the UVPs that I encounter are a simple description of services that are mistaken as UVPs. If someone else can easily apply your UVP to their products or services, then it isn’t a UVP. (More on that here:http://conversionxl.com/value-proposition-examples-how-to-create/). (edited)

timhickle [12:29 PM] @nikkielizdemere: Very thorough answer! Thanks so much!! :simple_smile:

jcharvet [12:30 PM] joined #ama

nikkielizdemere [12:33 PM] Re: @jaymoran “Twitter recently announced it will triple it’s team that deals with harassment and online abuse. Do you feel this is damage control?… or is this a harder problem to solve than simply tripling a team? Thanks for being on the AMA!” IMO this is an issue that extends beyond  expanding related teams to instead educating the public about online bullying and harassment. It is important, however, that Twitter addresses this issue on their platform.

gusferguson [12:38 PM] joined #ama

nikkielizdemere [12:39 PM] Re: @jonbstrong “I am curious to hear what differences you’ve noticed between both community and team between Growth Hackers, PH and inbound dot org. On another note, who is your favourite rapper?” Hi Jonathan, the Growth Hackers team is marketing heavy, the PH team is dev heavy, and the Inbound.org team is solid mix of both (ratio-wise). In all instances, the founders have been accessible – Sean Ellis, Ryan Hoover, and Dharmesh Shah, respectively, are :right: there to support their community teams. My favorite rapper is: https://twitter.com/willardrmoney. (edited)

jonbstrong [12:44 PM] cool, interesting answer, thanks Nikki :simple_smile:

jonbstrong[12:45 PM]listening to some Will Money now

julie [12:45 PM] @nikkielizdemere: favorite GIF?

nikkielizdemere [12:47 PM] Re: @eran “Hi: I took part in a long thread today re the App Discovery ecosystem (or the lack of).  Today, there are not too many avenues to optimise an App or gain traction outside of the TechCrunch /ProductHunt realm if you a want that PR push. What is you recommendation to drive App install and utilisation outside of that realm.”

It depends.

Do you have product-market fit?:  http://venturehacks.com/articles/sean-ellis-interview

How have you thought about product-market fit?: http://lincolnmurphy.com/problem-not-product-market-fit/

Have you identified your ideal customer?: http://sixteenventures.com/ideal-customer-profile

And infiltrated their network?: https://www.linkedin.com/pulse/20140604164554-7018284-infiltrate-their-network-for-good-not-evil

christoph [12:48 PM] @julie: ohh.. I want to answer that question

eran [12:48 PM] @nikkielizdemere:  thanks for that. Will dig in.

christoph[12:48 PM]00_make-it-rain.gif

219KB GIF in #ama  • Add comment • Open original

nikkielizdemere [12:49 PM] Re: @curlyrob “I started SEO at 14 and I’m 31. Feeling emasculated.” We’re just about even! :heart:

curlyrob [12:49 PM] 😉

searchengine [12:52 PM] My favorite gif is in #offtopic

jonbstrong [12:53 PM] @nikkielizdemere: with hunts like beerhunt, artisthunt, unicornhunt and now www.slackhunt.com showcasing the best Slack communities, how long will it be before we see something like hunthunt? (i.e. a hunt for hunts)

christoph [12:57 PM] @jonbstrong: thanks for the link… now I’m hunting for more slacks to hang out in instead of being productive!

david [12:58 PM] @nikkielizdemere: Is everything on PH user submitted?

nikkielizdemere [12:58 PM] Re: @julie “strangest PH request?” I’m still debating how I should answer this question because there are some things only the team should know. I’m thinking on it and promise I will get back to you. (edited)

christoph [12:58 PM] @nikkielizdemere: that’s almost the perfect teaser

evanpryce [12:58 PM] @jonbstrong:  I rekon we are around 10 years away fromhunthunthunt.com

jonbstrong [1:00 PM] 🙂

nikkielizdemere [1:04 PM] Re: @pshapiro “How does being responsible for ‘Community Growth’ on Inbound.org _practically_ differ from Community Management?” I’m directly responsible for metrics that tie into acquisition, which means that a lot of my efforts are focused on it specifically. I’m still a Community Manager, just one that is oriented towards activities that lead to acquisition, whereas our other Community Manager, Mary, is oriented towards engagement. And we have a General Manager, Ed, who is focused on retention. At the end of the day, we all impact each other’s metrics because we all have the same end-goal. (edited)

nikkielizdemere[1:04 PM]Re: @evanpryce “I rekon we are around 10 years away fromhunthunthunt.com.” Check out makerhunt.com. (edited)

christoph [1:06 PM] that is makerhunt.co – right? (edited)

andrew_flaw3d [1:06 PM] Hence why not to get a .co lol

nikkielizdemere [1:07 PM] @andrew_flaw3d: “Was that back in the dmoz days when you just had to buy a link or two Nikkie?” Yes, and I am proud to say that I had 12 DMOZ links at one point that were all linking to my personal web site (at the time) and that I’ve never purchased a link. :simple_smile:

nikkielizdemere[1:07 PM]You’re totally right – it is http://makerhunt.co/.

christoph [1:08 PM] @nikkielizdemere: Who’s in there so I can ask them for invites? Nathan Barry, Justin Jackson, Brennan Dunn, Ryan Delk ?

nikkielizdemere [1:08 PM] Re: @dinesh “At about 2000 subscribers but it was a slow process.” Are your subscribers the same people that you’d like to have as members of your community?

christoph [1:08 PM] or is it simply enough to have been feature on PH ?

nikkielizdemere [1:12 PM] Re: @benji “You have obviously built up a very good personal brand, what was the biggest factor along the way that helped you create such a successful one?” I was the leading contributor to Growth Hacker TV’s community for a year straight, and second-leading contributor to GrowthHackers.com for the same. For several months I made sure that I was taking up over 50% of the submissions on the GrowthHackers.com home page every day. The combination of those efforts + truly engaging others on Twitter has done wonders. So my main recommendation is to participate in forums and on Twitter, or other channels that work for you.

christoph [1:12 PM] ah wait.. clicked the button.

christoph[1:13 PM]got it, sorry

ericw [1:22 PM] joined #ama

nikkielizdemere [1:23 PM] Re:  @evanpryce “Having managed some big communities what tips do you have for keeping on top of spammers and keeping the community running smooth?” I’m still learning. :simple_smile: There’s so many ways users can spam a community. It mostly seems to come down to recognizing patterns and determining how to address those patterns, whether that means addressing them manually or by setting up a system and putting a hybrid process in place. You may want to look into how Reddit and other long-term communities are addressing spam.

nikkielizdemere[1:27 PM]Re: @julie “Favorite GIF?” For some reason I think this one is hilarious:http://www.reddit.com/r/funny/comments/145d15/you_will_never_be_this_happy(edited)

evanpryce [1:28 PM] @nikkielizdemere: Thanks for the response and the tip onmakerhunt.co :simple_smile:. Any tools you would recommend for this or is it more down to having a team of dedicated mods on the case 24/7?

nikkielizdemere [1:29 PM] Re: @jonbstrong: “with hunts like beerhunt, artisthunt, unicornhunt and now www.slackhunt.com showcasing the best Slack communities, how long will it be before we see something like hunthunt? (i.e. a hunt for hunts)” I feel like this is what Product Hunt Collections are – hunters hunting hunts. 🙂

jonbstrong [1:31 PM] like www.producthunt.com/stef/collections/hunt-hunt :simple_smile:

nikkielizdemere [1:31 PM] Re: @david “Is everything on PH user submitted?” Yes, there aren’t any sponsored listings. (If that’s what you’re asking.)

nikkielizdemere[1:32 PM]Re: @christoph “Who’s in there so I can ask them for invites? Nathan Barry, Justin Jackson, Brennan Dunn, Ryan Delk ?” You’ll need to reach out tohttps://twitter.com/erictwillis. (edited)

kelso [1:33 PM] @nikkielizdemere: how do you see the future of sms, and voice calls in relation to marketing and tracking? Where are things heading?

christoph [1:33 PM] @nikkielizdemere: I’m in. Thanks :simple_smile:

jonbstrong [1:33 PM] little known fact: PH was originally started using linkydink.io – something that would typically now be featured on PH, how meta ¯\_(ツ)_/¯

https://www.dropbox.com/s/drp74cfydvylb6y/Screenshot%202015-03-03%2018.34.43.png?dl=0 (edited)

nikkielizdemere [1:34 PM] Re: @evanpryce “Any tools you would recommend for this or is it more down to having a team of dedicated mods on the case 24/7?” Unfortunately, I can’t provide any first-hand advice here – you’ll need to reach out to devs who are on community teams who would be working with those tools directly. Might be a good question for the CTO at Product Hunt: https://twitter.com/andreasklinger. (edited)

christoph [1:35 PM] @jonbstrong: yeah… I learned that on ProductPeople podcast yesterday :simple_smile:

christoph[1:35 PM]I have a long backlog of episodes to listen to

nikkielizdemere [1:39 PM] Re: @kelso “how do you see the future of sms, and voice calls in relation to marketing and tracking? Where are things heading?” I think it was in “Data Science for Business” that I read that Best Buy and other companies can detect when you’re in their store browsing their products while on a mobile device price checking their competitors – so then they present you with a coupon on your device to price match, etc. This has serious implications! I’d need to check the book again to provide more details – maybe follow up with me on this one if you’re interested. nichole@inbound.org.

kelso [1:41 PM] @nikkielizdemere: yes I’m actually involved in that a lot through a company I consult with. They setup geofences to protect from people who showroom using their store and then buy on amazon when they see the price is cheaper.

Do you have any insights in relation to actual voice/SMS? I’m working on a product that is trying to advance our current tech (http://pbx.me), and I’m always curious where people think it’s going (automation, integrations etc..)

Thanks :simple_smile:

nikkielizdemere [1:42 PM] I don’t, I actually don’t have a whole lot of first-hand experience with voice/SMS products and marketing.

kelso [1:42 PM] fair enough :simple_smile:

nikkielizdemere [1:44 PM] I’ve gotta run – if you have anymore questions, please hit me up on Twitter: https://twitter.com/NikkiElizDemere.(edited)

nikkielizdemere[1:44 PM]Also, come join inbound.org! :heart:

jonbstrong [1:45 PM] thanks @nikkielizdemere you rock! :metal:

ericw [1:50 PM] I caught this late but thanks @nikkielizdemere Treading everything now.

tracy [1:58 PM] thanks @nikkielizdemere have to catch you out at one of the #tampa meetups

kelso [2:05 PM] thanks @nikkielizdemere

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