Aaron Gottlieb heads audience development at Digiday Media, a next-generation vertical media company charting how industries like media, marketing, fashion, luxury and finance are moving from analog to digital. In this role, he oversees each brand’s use of data and audience development strategies in order to build greater and more effective connections with its users, from site audience to newsletter subscribers to event attendees and more.
Prior to Digiday, Aaron worked for Super Bowl XLVIII’s social and digital communications team, the National Basketball Association and IF Management, a talent agency for sports and news broadcasters.
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