AMA: Amy Madonia

AMA: Amy Madonia

Amy Madonia AMA is happening on June 18th 2020 at 10:00 AM PST (1:00 PM EST)

Amy Madonia has led ecommerce and digital marketing efforts for a variety of fashion and beauty brands over the course of her marketing career. A classically trained CPG marketer, Amy has focused exclusively on ecommerce and digital for over 13 years. Among her accomplishments is launching the first ecommerce site for Wrangler Jeans – the first ecommerce site launch in VF Corporation’s history to launch on time and on budget. With a record that includes driving ecommerce growth for Nautica, Michael C. Fina and Hanes, Amy has run her own consulting company for the last three years, focusing on acquisition strategy and analytics as core practice areas for companies including Citigroup and Barnes & Noble. She is skilled in analytics, digital product, user experience and site operations as well as performance marketing channels. Amy holds a BS in Design and Environmental Analysis from Cornell University and an MBA from UNC at Chapel Hill.
Amy loves making people laugh, nerding out on technical stuff, and riding horses.
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