As Executive Vice President of Strategic Innovation & Digital Experience, Brock is responsible for accelerating Petco’s growth through innovation and enterprise-wide,consumer-focused digital initiatives. An accomplished
executive with significant experience leading digital innovation and startups, Brock leads Petco’s efforts to
use digital tools and applications to educate and engage the modern pet parent.Brock joined the company in March 2017 when Petco acquired PetCoach, where he was the CEO and cofounder.
PetCoach is an app (iOS and Android) andonline pet advice service that connects pet parents withexp erienced veterin ary professionals for personalized care.
Previously, Brock was a Venture Partner of tech accelerator ICONYC Labs and Managing Director of his
angel investment fund, Atai Ventures. Brock also served as Senior Vice President and Chief Digital
Officer at PetSmart after selling Pet360, a venture-backed leading consumer engagement, digital media
and subscription ecommerce company, where he was CEO for five years. Brock was also co-founder
and CEO of startup, Fathead and a senior leader at InterActiveCorp, a media entertainment company.
Brock earned his bachelor’s degree in marketing and tourism from the University of Colorado. He is a
former board member of Nature Conservancy’s Adirondacks chapter and is very involved in the startup
community as an angel investor and was President of Philly Startup Leaders. Brock’s trusty companion
is his four-legged family member – Boulder.