Carmen is the Senior Social Media and Talent Brand Manager for Cisco’s award-winning Talent Brand team. She manages the @WeAreCisco social media team and strategy of creating personal connections with current and future talent by amplifying the employee voices in Cisco’s 70K-person organization.
Carmen was recently named PR Daily’s Social Media Professional of the Year for 2017, as well as the Stevie Awards 2017 Communicator of the Year, and PRNews has awarded her the 2017 Digital Communicator of the Year, named her a 2017 Top Woman in PR and made her the 2016 Social Media Professional of the Year. She was also recently named a Social Shake Up Show Mover and Shaker and surprised with the prestigious Robin Carey Connector Award in honor of the former CEO of Social Media Today.
Cisco’s Talent Brand can be found in social anywhere as @WeAreCisco. The team has won recognition for its Instagram account, its Life at Cisco blog, its Facebook Live program and its Snapchat (yes, you read that right, Snapchat!) accounts, as well as for their innovative #WeAreCisco #LoveWhereYouWork #Maythe4th employee advocacy campaign, among others.
The team’s mission is to make personal connections with current and future talent, and they decided to take “personal connections” to heart. The team uses social media and the #WeAreCisco employee hashtag to source stories and has built its entire social media program around user-generated content (UGC), or what they call employee-generated content (EGC.)