Chad Mizée leads digital strategy in the U.S. with a team of digital brand managers for 18 J&J Consumer brands, including Listerine, Johnson’s, Band-Aid, Tylenol, Zyrtec and Lactaid. He brings more than 15 years of brand marketing and digital experience across Consumer Goods and Medical Device businesses, with expertise across media and analytics, data strategy, content development, eCommerce and retail execution, and business model innovation.
Prior to his current role, he led digital marketing innovation within the Johnson & Johnson Consumer Digital Center of Excellence, spearheading social and mobile strategies, eRetail strategy and CRM. Prior to the DCoE, Chad helped lead new direct-to-consumer models for health & wellness and prestige beauty.
Until 2010, Chad led digital marketing for ACUVUE® Brand. While there, he created the brand’s social media strategy, among the first-ever for a prescribed product on Facebook and YouTube. He tripled the CRM database while optimizing a multi-million dollar online ad and search budget. He was named Marketer of the Year and earned global James E. Burke Awards, J&J’s highest Marketing award, for digital marketing in 2008 and 2009, and was a finalist in 2007.
Chad joined Johnson & Johnson Vision Care, Inc. in line marketing working on new product development and launches, shopper marketing, healthcare professional marketing. While in consumer marketing, he developed TVCs and back-to-school programs that delivered record gains in share, awareness and consideration among teens.
Chad earned an MBA from the Kellogg School at Northwestern University in 2003 and a B.S. from the University of Oregon. Prior to grad school, he was an account supervisor at MWW Group, a marketing communications firm in Seattle.
Specialties: Talent and org development, product marketing and management, digital media and marketing, CRM, social/influencer marketing, e-commerce, shopper marketing, health care professional marketing, new business models.