Q&A Session: April Dunford
April Dunford Q&A Session is happening on Friday, February 14th at 4PM GMT / 11AM EST
Join live session with April Dunford, Founder of Obviously Awesome.
I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products, and created dozens of sales pitches.
My first book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It’s become a best-seller and popular among entrepreneurs, product, and marketing folk. My second book, Sales Pitch, was designed to teach a step-by-step way of building a sales pitch that reflects that positioning, and helps make a clear compelling case for why prospects should pick you over the competition.
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