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Micro-Influencers: Who They Are and Why You Should Use Them

Influencer marketing has been a technique that companies have used for decades. Initially, top name brands have partnered up with celebrities in ad campaigns. However, with social media dominating the marketing world, brands are now partnering with Instagram and YouTube personalities instead.  Influencers are individuals that have thousands to millions of followers online that (usually) …

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How to Put More Data into Your Content Marketing Strategy with SEMrush

by Luke Harsel, Guest author from SEMrush Content Marketing is a balance. To be successful, content should appeal to your audience in a way that’s fresh and engaging. But, in order to reach your target audience, you need a strategy that is based on data. But what kind of data, you ask. The short answer …

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