For some marketers, there’s a dark and stormy cloud on the horizon. Negative reviews are becoming the norm and it’s possible that a brand may not have a complete grasp on the impact these negative reviews have a business. This is the age of the customer. A majority of consumers are relying on customer reviews …
5 Industries Impacted by Online Reviews [Infographic] Read More »
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For webmasters and SEO professionals, Penguin has been a big topic throughout the past year. Many sites have seen their search engine rankings change from Penguin and in some cases were even dropped off of the map for Google search results. Moving forward I think Google could make some improvements to help both webmasters and …
I’ve been having as number of new clients reach out to me over the past few weeks following Google’s October 2014 Penguin update. It’s time to dispel some of the nonsense and give some actionable advice on how to get out of a Penguin penalty. Please note this isn’t going to work for everyone. It …
Penguin, Everything you need to know and then some Read More »
You’ve heard it before if you’ve ever done client-facing work. “We want this optimized.” Instead of nodding your head, you should say: for what? Asking for an optimized website is like asking a waitress for a steak to come back delicious. But if your meaning is clear, you’ll get what you want. (Either a PPC-matching …
A community will be created around your business, even if you choose not to participate. You have clients, customers, and fans who will talk about you. Sometimes this will happen offline with friends (and potential customers), but more likely it will be on social networks such as Facebook and Twitter.One of the ways to …
How Adding A Community Forum Can Be A Powerful Marketing Tool Read More »
Google’s Penguin algorithm shocked the SEO world when it first launched – effecting over 3% of online search results according to Google’s estimates. The Penguin algorithm is aimed at deranking websites with a lot of low quality links pointing to their site, including links from low authority websites and links with a lot of spammy …
History and future of Google’s Penguin algorithm Read More »
How the Google Maps Algorithm Works Through our testing and experiments in building Report Pro we have found that Google doesn’t use one algorithm to decide which business to rank in Google Maps but actually uses two. Which algorithms are used is triggered by keywords in the search query. The first algorithm we identified …
Time and again, we hear a business leader say, “I chose The ABC Group because we like them better. And they’re smart.” Or a consumer might declare, “I love Chanel — their clothes and bags are to die for.” Business decides, consumers buy, voters choose, brands and candidates triumph based on good chemistry – …
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