Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015! Her deep love for digital has driven her to speak at and keynote hundreds of conferences including CES, AdWeek, DMEXCO, Mumbrella, Yext Onward, American Marketing Association, Australian Marketing Institute, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit, to name a few. She is a contributing author about all things marketing, search and Conversational AI on sites like Forbes, Entrepreneur, Mumbrella, Huffingtonpost, Marketing Bitz, Search Engine Land, and Search Engine Journal. When she isn’t writing or speaking, you can find her brewing beer, playing make believe, running through sprinklers and literally jumping through hoops with her 2 year old son, Roy, two dogs and her husband, Jason.