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About the company

Alpha’s rapid consumer insights platform enables agile teams to test, learn, and make data-driven decisions in ever-changing markets. Alpha’s platform provides a turnkey, end-to-end solution that can also be customized by researchers to better meet their organization’s needs. Alpha’s platform guides agile teams through the process of generating consumer feedback and insights for common learning objectives. These objectives include identifying consumer pain points and unmet needs, evaluating value propositions and messaging, and prioritizing product roadmaps. When testing new concepts and solutions, our design network will rapidly create mockups to bring descriptions to life.

Top Features

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.