About the company
At Highland, we research, design, and build digital products and experiences for customer-centric companies and mission-driven organizations. For over 20 years, our team of designers, developers, and strategists have helped organizations turn their biggest uncertainties into opportunities for growth.
Most money management tools are way too complicated. They fail to deliver the simple answer to the key question users want to know: Can I truly afford this purchase, or should I put the money towards savings?Thrivent Financial is a mission-driven Fortune 300 financial services company that also owns Thrivent Federal Credit Union. Responding to the rise in digital banking, Thrivent wanted to reach Millenials and Gen-Z users who are just starting out on their finance management journeys.After initiating the project with a large, national firm, Thrivent recognized they needed to pivot, halted the project, and sought out Highland's expertise to develop Fulfill.
Like many nonprofit organizations, Make-A-Wish wanted to create a bigger impact for wish kids - but the 35-year-old organization felt stuck. In order to grant more life-changing wishes for critically ill children and their families, they knew something needed to change.We worked with our local Make-A-Wish chapter to help them map their customer journey. Then, we took our organizational knowledge to the national level, researching how chapters across the country were using their digital tools and identifying where there was room for improvement.Everybody who has worked on our
Scott Stern, the Director of Innovation & Insights at the American Marketing Association, is serious about customer research.“There’s no excuse for doing something that’s going to fail based on your own preconceived notions. In the CIA, that’s what leads to people getting killed. In this world, it leads to businesses failing.”