About the company
Logical Media Group's mission is to craft exceptional digital experiences for people and companies to transact, connect, and explore. Logical is a full-service digital marketing agency founded in 2006. Logical’s original core competency was in generating qualified website traffic through Search Engine Marketing, with a specialization in Pay-Per-Click Advertising and Search Engine Optimization.
Before we start optimizing your paid search account, our consultants want to meet your team and learn everything about your company, target audience and business goals. This will ensure we have a thorough understanding of your business and that we are all striving towards the same objective for your campaign.
There are a multitude of important factors in pay-per-click advertising in addition to the keywords you want to compete on. Where you want your budget allocated, which parts of the country (or world) you want to target and mobile phone targeting are other strategies that our team will present.
Once we decide on a strategy, our PPC team will begin implementing it. The process starts with a structure of how your account will look, followed by keyword research, and creating the text ads potential visitors will see. With hundreds – possibly even thousands, of ads to upload, our team is able to set up the account in Google and Bing/Yahoo and make sure the account’s settings are correct.