This is going to be quick and dirty. As I understand it, the purpose of this email is to shine some light on the impressive people in our ranks. Fellow entrepreneurs, marketers, and all around smart people. So let’s keep it simple why don’t we?
Still, I would be remiss if I didn’t leave a little crumb for you, especially as you move into the weekend and into August. A little morsel for you to chew on, and consider.
Whether you are on the hiring or hired side of the table, please consider something. This is a relationship of give and take. If you’re on the hiring side of the table, what are you doing for the employee? When they leave, what have you given them? Let’s not be naive, they are going to leave and likely trade up. How will have you enriched their professional life? And in what period of time? 6 months? 12 months?
Unfortunately, we tend to focus on what the hired will do for the organization, and not the other side of this equation, and I think that is a real misstep, as well as missed opportunity. I am reading a book called The Alliance (a second time I might add), and it’s got me thinking again about the traditional employee and employer relationship. A worthy read for anyone.
Alright, onto other matters…
The Mark Josephson CEO of Bitly AMA is coming up on Wednesday 10th of August at 10AM PST (1PM EST). Be there or be square.
OGs Making Moves
Every week in the hangout channel, you folks share your most recent accomplishments and we all get to learn a little bit more about each other. Here are some recent ones:
@watchful saved a whole bunch of money by switching to Geico
@jessiica and @grace had birthdays! Happy Birthday
@yo was featured on CNN about how businesses can use Pokemon GO to boost sales in their retail store (+ the future of biz relations w/pokemon) AND launched the first Pokemon GO dating app https://poke-match.com/
@gw left a miserable job. Enjoy your freedom and do not squander it!
Each month I try to bring you my favorite articles, books and casts. I am a total information glutton. More inputs than I could possibly action in my lifetime. I don’t recommend this, but it sure makes recommending good reading/listening easy!
Speak to Sell by Dan Kennedy
Content Inc by Joe Pulizzi
The Slight Edge: Turning Simple Disciplines into Massive Success by Jeff Olson
Bold: How to Go Big, Create Wealth and Impact the World by Diamandis & Kotler