Q&A Session: Paul Greenberg
Paul Greenberg Q&A Session is happening on December 16th 2020 at 10:00 AM PST (1:00 PM EST)
Paul Greenberg is an experienced video, content, and technology leader, a three-time CEO, President, and General Manager. He is CEO of Butter Works, a full-service digital video firm providing video strategy, AI-driven data analysis, full creative and production services, and distribution. Butter Works counts among its clients Google, Netflix, Verizon, Viacom, P&G, Discovery, History Channel, CBS, and many others. Greenberg has proven success in this field: during his recent role as EVP/GM at A+E Networks, he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), multiple hit shows on YouTube (70 million views), and many successful branded content advertising campaigns, while growing A+E’s overall digital video audience by hundreds of millions of views. Simultaneously, he ran FYI, one of A+E’s cable networks. Similarly, as CEO of CollegeHumor, he grew traffic by billions of views to make the company the #7 YouTube channel while tripling revenue, and as CEO of Nylon, he grew revenue 150% and digital audience 15x year-over-year.
Prior, Greenberg was President of SFX, the largest global dance music company, where he closed multi- million-dollar deals with MasterCard, Heineken, Avis/Budget, and MTV. As CEO of CollegeHumor, he oversaw three websites, a long-form TV development division and a film production division, and before that, as President, Digital of Time Inc. Lifestyle Group, he was responsible for 10 digital properties, which achieved 50% year-over-year audience growth.
In 2009, Greenberg was named one of The Hollywood Reporter’s “Top 50 Digital Power” executives while serving as Executive Vice President and General Manager of TV Guide Digital. During his tenure, Greenberg tripled revenue and grew audience 5x.
Prior to joining TV Guide, Greenberg served as Senior Vice President, Global Business Development and Partner Relations at MediaNet, a top digital music provider. Greenberg was previously Vice President, Business Operations at MTV Networks’ MTV.com. He began his career as a sports announcer at 1010 WINS in NYC.
He earned a Bachelor’s degree from Columbia College and a Master of Business Administration from Columbia Business School.
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