Rand Fishkin AMA

Barry Schwartz AMA
March 12, 2015
Hiten Shah AMA
April 19, 2015
Rand Fishkin AMA

Rand Fishkin AMA


Rand’s AMA is happening on July 23rd, 2015 (1pm PT/4pm Est)

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+,Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.

If you’re not a member of the Online Geniuses Slack community join us.

Rand Fishkin – Moz founder – Transcript.

randfish – Apologies for my delay gang. Had some trouble with the email invite to the Slack room. Let me know what questions you’ve got!

nchimonas – Welcome Mr. Fishkin!

joshuabretag – Omg hello!!!

robertadler – @ randfish – First question. Is Roger the Robot on health insurance, and if so – where does he get serviced?

pshapiro – ‘Sup Rand

frankspohr – Hi Rand

thomas – Hi Rand, thanks for showing up!

nchimonas – “Thank the maker! This oil bath is going to feel so good…”

steve_warren – set the channel purpose: all things ama

randfish – @robertadler: Thankfully, Roger’s construction makes traditional healthcare unnecessary. Our Moz engineers are his health plan :simple_smile:

robertadler – I like your style.

Robertadler – Thank you.

randfish – Back atcha sir!

joshuabretag – Smooth

devinb – @randfish: Is my mozcon Roger made out of lead? He seems a bit heavy. 🙂

steve_warren – Is there a hangout associated with this chat?

randfish – @devinb: Pic? I strongly suspect lead was not involved, though…

fmonfort – How do we become good at SEO like you. LOL

nchimonas – @randfish How do you maintain unification of direction between marketing and product? Is there an individual at your company who takes ownership of that?

devinb – hehe, He’s sturdy for sure. :simple_smile:

randfish – @steve_warren: not to my knowledge, but you’d have to ask an admin.

randfish – @fmonfort Well, I sucked at SEO for at least my first 3 years doing it, then was only mediocre for the next 3 years. Lots of practice, failing, experimenting, and finding what worked for my particular skills/passions was key.

andrewcabasso – @randfish: How do you balance having the tech savviness of the Internet age and the facial hair of a vaudevillian?

robertadler – @randfish – serious question this time: In the ways that SEO has been evolving (not necessarily adapting) where so many tactics, techniques and promotional methods have been caught in the cross fire (regardless of the color of hats) – what would you say is the most legitimate and long term strategy a small business owner can do for their promotion. Bonus points if it’s not just “good content” 😉

kelso – @randfish: what we’re some of the key reasons (data, hypothesis) on the site refresh? What change has most effective?

devinb – @randfish: What are your thoughts around Google looking for an inhouse SEO? Did you ever see that coming?

joshuabretag – @randfish: you blog and talk about depression quiet a lot around the Internet traps do you find that as entrepreneurs we tend to hide that feeling and not show us as a fear of sign of weakness or something else?

david – @channel Sorry to jump in. The scheduling conflict was 100% me and rand has been awesome.

frankspohr – Did you build up a lot of connections in the first 3 years that helped with your success later on?

andrew_flaw3d – @randfish: What’s the next tool being built by moz?

randfish – @nchimonas: No – we don’t have someone specific who does it. We do have a part of our marketing team responsible primarily for “product marketing” and they manage the landing pages, signups, various promotions, ads, etc. on behalf of the product teams.

coreyfrons – Hey Rand, Long time no speak and four years later still no ranks at BulbAmerica. Would be nice if Google had a I am screwed tool that sits behind the disavow tool for the people that have tried anything and everything but still cant rank. Any last words for a site that is about to bounce on a 10 year old domain?

pshapiro – @fmonfort @randfish That brings up an interesting discussion: what constitutes mediocre SEO? What weren’t you doing that you should have been?

livermore – @randfish: thanks for doing this. What’s a great question/conversation opener to ask an SEO pro to test their knowledge/outlook/mettle?

randfish – @andrewcabasso: I did get told by a woman at an ice cream shop that I “looked like someone who’d tie me to the railroad tracks” :-})

kathleensmith – second @livermore’s question…how do you find a good, legit SEO pro if your own knowledge is mediocre at best

randfish – @robertadler: “good content” is a crap strategy IMO (it’s not even really strategic). I think the best strategy for long term SEO is to find the intersection between your unique strengths (what you can be best in the world at), what resonates with your audience and their influencers (don’t forget about influencers – they’re the ones that create the links/amplification/signals you need to rank), and what fits with search engines’ technical needs (keyword targeting, crawl friendliness, markup, rich snippets, etc).

robertadler – Great answer. Thanks for your time, @randfish – I’ll let the others get a shot 😉

randfish – @kelso If you mean the most recent one where we updated the global navigation, the answer is that it’s actually had a negative impact on traffic, engagement, and tool usage. Some projects fail, that one did. We’ll be looking into another update in the future.

andrew_flaw3d – @randfish: How was it working with an outside conversion rate optimization agency?

randfish – @devinb Google’s hired literally hundreds of people to do SEO over the years (remember Google Japan caught buying links? Definitely an SEO there). It’s just they’ve never publicly used the words in a job listing (always called it “product marketing” or “web marketing” or “growth”). IMO, it’s nothing to see really.

nchimonas – @randfish Thanks. When I toured Moz, I found the same separation exists between the dev team and the marketing team as my agency. The developers all hang out together in the lower floor, and the marketing team is upstairs. Do you encounter culture issues with that kind of physical division? I.e. The dev floor is always a silent monastery of focus, whereas the marketing side is typically more loud and rambunctious. Two different cultures arise and consolidation between the two can be difficult for us. Reading Moz Glassdoor semi-indicates a similar problem, but interested in your take on that.

devinb – @randfish: Good call.

randfish – @joshuabretag: Yes, sadly, I do see that. Entrepreneurs are supposed to show strength and confidence for their teams, their investors, their customers, and their future recruits. Depression and mental health issues in general are seen as a sign that you’re not capable to lead, so CEOs/founders hide it in order to keep their jobs. In my case, the sad truth was that depression did cost me my job. Perhaps in the future, as these things become more accepted, it will be something that garners empathy, support, and understanding. I certainly hope to help by being transparent about my experiences.

juljacques – @randfish: you did a podcast re: anxiety and depression while you were running Moz. How did you feel while you were promoting MOZ and building it in. Did you deal with impostor syndrome etc.?

voiqu – @randfish: you should put your team to add the Google Panda 4.2 on your Algorithm Change History page :simple_smile:

joshuabretag – @randfish: interesting would you look at creating a non profit or help line for it? Like a mentor for entrepreneurs?

randfish – @frankspohr: Yeah – I think that was certainly part of it. I got to network online (mostly in the old-school SEO forums and chatrooms) with a lot of smart, talented, helpful people in the SEO world and that gave me a lot of things to try, things to avoid, and people to lean on. When I started going to conferences in person and meeting them in real life, it also helped with getting a network that helped me find clients (back in the day, we were a consulting business).

joshuabretag – @randfish: what do you do to learn I find mentors and subject experts are the easiest way for me to be come a master at a subject interested to see how you master subjects you put your mind too

randfish – @andrew_flaw3d: I’m working on one called “Keyword Explorer” that’s all about keyword research – helping expose the long tail of terms & phrases people search for, applying the needed metrics, making the workflow of building keyword lists easy, etc. Should be launching around the end of this year or early 2016.

frankspohr – @randfish Thanks for the insight. That was helpful.

andrew_flaw3d – @randfish: You sound like my friend’s SAAS termexplorer hahaha

randfish – @kathleensmith: I’m happy to refer you to good folks. You can use https://moz.com/community/recommended (although there are plenty of good companies not on there, too – it’s a great list of folks, but not exhaustive), or just email me (rand@moz.com) with what you’re seeking and I’ll pass on some consultants or agencies that I know are quality.
Looking for help doing better marketing? The companies on our hand-curated list are our recommended providers of SEO, social media, content, and more.

kathleensmith – Wow, thank you — appreciate it very much!

andrew_flaw3d – @randfish: How do I get listed on the top of that? lol.

randfish – @andrew_flaw3d: I really liked working with Conversion Rate Experts (we did so twice for separate engagements). They have a great process and had seen so many other companies and landing pages and conversion mistakes – and they spent the time to get to know our audience/customers/model. Highly recommended. I also like Conversion.com – their founder was one of the guys who worked with us when he was at CRE.

juljacques – @randfish: can you provide the keyword exploer link?

frankspohr – @randfish When you were a consulting business, how did you gain momentum to jump from (assuming) a small team to what you guys are now? Like if you thought of it as 80/20, what was key in fueling your growth?

juljacques – @randfish: what’s it like growing your company with more employees? Did you find that most employees actually paid for themselves in terms of either marketing, creating content, creating cool stuff that people actually liked and paid you more to have.

randfish – @nchimonas: Yup – definitely different cultures across different teams, but I think that’s OK. I have a particular style I like, working with my team (the Big Data and Moz Explorer folks), and I appreciate that Moz lets us have our own approach. BTW – I don’t trust Glassdoor reviews at all. They don’t verify in any way, and we know several comments all came from one person. I also know plenty of folks who’ve had bad experiences interviewing with a company or as a customer who leave Glassdoor reviews as a way to get back at what they feel was unfair treatment. I trust them about as much as Yahoo! Answers :simple_smile:

nchimonas – Amen on the invalidity of Glassdoor reviews. Thanks Rand!

randfish – @juljacques: Oh God yes. Every day. I never felt worthy to be a founder or a CEO. Always felt like a fraud. My brain is a scary, insecure place to live :simple_smile:

iterative – @randfish, I have no question, but you’re awesome. Thanks for your depth and honesty in your responses here. :simple_smile:

joshuabretag – @randfish: being a solid business now do you miss the startup days and find yourself wanting to go back?

randfish – @voiqu Already talked to Dr. Pete about it (he maintains that page). He doesn’t like to update it until we see confirmation (taking Google at their word has been dangerous). We’re hoping to see real evidence that the update has actually rolled out before we go adding things. So far, still looking for that.

andrew_flaw3d – @randfish: Do you see SEO’s jumping on the CRO bandwagon as a good thing or?

mikemoloney – @randfish: what are the favorite new content marketing ecommerce sites you found after people replied to this tweet? https://twitter.com/randfish/status/624004764754317312 (edited)

andrew_flaw3d – @randfish: I heard serpwoo tracks data like that…

coreyfrons – @randfish: Any last words for a site that is about to bounce on a 10+ year old domain? I have tried working with a half dozen different agencies and have played the disavow, duplicate, content marketing game to no avail. I just cant rank for anything that’s not “Branded” even though WMT shows me as 100% relevant on my main kw’s and is indexing the site with no issues or manual penalties. Anyone have any real way to find proof in whether you really have an algorithmic filter or not?

randfish – @joshuabretag: I think everyone has different learning styles. For me, participating in the SEO community, blogging, experimenting on my own sites (and some client sites – oops!) were all big parts of my learning process. Being forced to teach SEO (presentations, blogging, WB Friday, etc) has also been huge – no better way to learn, IMO, than having to teach something to others.

andrew_flaw3d – @randfish: You still ranking for dog snuggies?

jonnym1ller – @randfish really enjoying this AMA! 2-part qn (sorry to be greedy!) #1 what would you say is the book that you’ve gifted or recommended the most to fellow Mozzers (fiction or non-fiction)? and #2 if you were to start Moz again from scratch tomorrow, what’s the biggest thing you think that you might do differently?

randfish – @juljacques: Ha! Yes – when it’s done. Right now, nothing exists :simple_smile:

randfish – @frankspohr: Actually, we never got much momentum as a consulting business. We grew to ~7 people as a consultancy before Michelle Goldberg from Ignition reached out about funding the software/tools side of our business (in 2007, ~5 months after we first launched that project). We talked over the summer, she funded us that November, and we used the $1.1mm from that round to grow our software side of things. In 2009, we shut down consulting entirely.

votetrev – @randfish at what point did MOZ decide to start aggregating and analyzing data for the tool side of the business and gear away from consulting? Why was that decision made?

frankspohr – @randfish Knew I should have been building tools… :simple_smile: Thank you again for the insight.

ghergich – @randfish: I really enjoyed your Mozcon deck https://www.slideshare.net/randfish/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer Why not have Mozalytics :simple_smile: setup to track the key metrics you point out in the deck. Would be very cool and unique to other offerings. Just a thought.

nchimonas – @randfish: At what point when you were scaling up staffing levels did you begin to feel less like a startup; or have you reached that point? Moz is at ~100 employees, correct? At P1P we scaled up from ~15 employees to ~100 over the course of years 2 through 4. Something about the speed of scaling makes me feel like I’m still part of a startup. What differentiates a startup vs a “mature” company? Staffing levels, amount of time the company has existed, both, something else?

randfish – @juljacques: More employees is not always better. In fact, being quite honest, if I were to do another startup, I’d intentionally keep it very small in terms of number of people. The challenges of management, people conflict, groups forming that don’t assume good intent about others, tribal mentalities, politics, etc. are overwhelming and frustrating for me. Those kinds of problems don’t inspire me or bring me energy – they’re just a drain. Up to ~60 folks, we didn’t have many of those issues (or they were isolated and infrequent enough to be relatively easy to handle). From 60-160+, though, it was quite hard. It’s gotten way better, especially as we slowed the rate of new people joining the team (we went 60-120 in ~1yr and that sucked). In terms of paying for themselves, some roles do, others less so. A marketer adds value in the first 100 days. An engineer can take 100 days just to be a strong contributor, and then it’s 3-6 months before their projects are contributing business value, so you just need to plan and be aware.

randfish – @iterative Wow. Thank you!

nchimonas – “if I were to do another startup, I’d intentionally keep it very small in terms of number of people.” agree with this so much

lamarca – @randfish: What was the one area of SEO that took you the longest to master? And what steps did you take to master it? Also, thanks for doing this AMA!

randfish – @joshuabretag: I do miss the startup days in some way, though, there are a lot of really nice things about being larger (salary, benefits, less panic when something’s wrong, bigger team to have your back/create redundancy, etc). I think I miss the mid-stage startup (40-60 employees) days the most. That size felt really great to me.

andrew_flaw3d – @randfish: What’s one area you would launch a startup in if you weren’t doing moz?

randfish – @andrew_flaw3d: When did SEOs ever jump off that bandwagon? I remember SEO and CRO having strong overlap 10 years ago, and it’s continued to grow as far as I can see. Granted, more specialization in certain types of agencies or certain internal silos do happen, but the two work pretty darn well together.

joshuabretag – ThAnks @randfish makes a lot of sense

randfish – @mikemoloney: I’m going to dig through that list tonight or tomorrow, but looked like a bunch of good ones in there.

andrew_flaw3d – @randfish: I guess 2009+ there wasn’t much talk about CRO/SEO as there is now.

randfish – @coreyfrons: I’d talk to Marie Haynes or Alan Bleiweiss – those two are masters of being able to spot and often reverse engineer penalty issues. Sha Menz is good, too. Happy to make intros if you want to email me (rand@moz.com).

joshuabretag – ^gold

randfish – @andrew_flaw3d: Nope. Don’t think I do anymore. Funny that spammers could make me rank, but couldn’t bring down my site with the negative SEO they promised :simple_smile:

coreyfrons – @randfish: Thanks Rand. Truly appreciated!

goettemoeller – @randfish I’ve always been curious, how do you evaluate/choose companies to add to your recommended companies list?

ghergich – @randfish: also how did your negative SEO test go. I know you asked people to donate domains they don’t mind losing etc. is that still on-going?

randfish – @jonnym1ller: #1: The Billionaire Who Wasn’t #2: 3 things – keep it smaller, keep it more focused on just helping with SEO before trying to expand, offer annual-only subscriptions not month-to-month

julie – @randfish: You’re awesome for doing this. Do you have SEO groupies?

randfish – @votetrev: We started doing it in early 2007 just on a lark (we’d built internal tools for our own use and decided to make them public so others could check them out for small fee – I think $29/month initially). When Michelle from Ignition reached out and we started talking about funding and building a VC-backed business, that’s when we got more serious about the tools/subscription side of things. Michelle (and Kelly Smith from Curious Office, who also participated in that first funding round) were big catalysts for expanding my thinking about what a software business could be.

randfish – @ghergich: Oh, believe me, I have nudged and nudged :simple_smile: We’ll see what the teams can do about getting those in.

joshuabretag – @randfish: how do you stay motivated ?

andrew_flaw3d – @randfish: Were those the same guys though? …

karri – @randfish: if you were to conquer the internet with webcomics or other very silly graphical content, how would you do it? Just consistently put out resonating content to a highly-targeted core audience (while not forgetting the influencers) or something else? Any thoughts – even one sentence – from you would mean a lot to me! And thanks for doing this! :simple_smile: (edited)

randfish – @nchimonas: I’ve never felt like we’re not a startup, even though there are very different company/culture feels at 5/10/50/100/150. Moz is ~160 today and it still feels like a startup (struggling to grow, to build stuff, trying to find the “rocket ship,” working with investors and potential investors, hiring startup-style people, etc). I think a startup is a startup by virtue of the growth it’s forced to achieve in order to meet expectations, not by raw size. Google still felt like a “startup” in 2004 with 1,000+ employees. It isn’t until you have that “exit” (a sale or IPO) as a company that you go from startup-mode to another mode, IMO.

joshuabretag – @karri all I can think is the oatmeal

iterative – @joshuabretag: phd comics and xkcd are great examples of these sites in smaller (but somewhat higher value) niches. and i love coffee.jp! (edited)

nchimonas – Really appreciate all of your thoughtful responses to everyone’s questions today Rand. You are the shit.

votetrev – @randfish awesome. Thanks for the insight and the ama. You seem like a really down to earth guy.

randfish – @lamarca: some forms of technical SEO, particularly with regards to how code is done on a site (e.g. Google’s indexing of AJAX/javascript-heavy content) has been a challenge for me, especially because I don’t have a technical background (I barely wrote some crappy PHP sites in the early 2000s, but haven’t touched code since).

joshuabretag – @randfish: how do you go about finding this digital unicorns (as the call fhen) that understand cro/ dev and marketing / psychology and won’t leave the business in 1-3 years

randfish – @andrew_flaw3d: Honestly, I kind of want to do something outside raw tech/software, maybe in the food space. I registered PastaScience.com recently… May someday do something there. I love sites like SeriousEats.com :simple_smile:

joshuabretag – @randfish: maybe team up with Noah 😉 for burritos :joy:

andrew_flaw3d – https://onlinegeniuses.slack.com/archives/ama/p1437684657000132
@randfish: You’re awesome for doing this. Do you have SEO groupies?
Today at 2:50 PM

lamarca – @randfish: gotcha – great to know – thanks!

randfish – @goettemoeller: There’s a semi-secret process (which goes against our usual rules around transparency, but I think you’ll empathize with why). Basically, we have a group of industry contributors (most of them outside of Moz, a few inside) who can nominate folks. Then, every 3-6 months, we put up all the nominees to a vote. If enough folks say “yes, I know their work and trust them” and no one says “I had a bad experience” then we include them on the list. This is a very selective process, but it does bring about diversity as it’s not just me or Mozzers nominating/voting (in fact, we’re less than 10% of the group). We keep the names of the people who nominate/vote secret so as to insure there’s no manipulation or bribery.

randfish – Gang – gotta take a quick break. Be back in ~10 minutes.

andrew_flaw3d – Restroom break you can share @randfish

goettemoeller – @randfish I expected there was some kind of measurement element involved, I was just always curious. :simple_smile:

goettemoeller – @randfish do you feel that the SEO and SEM community are keeping up with the increasingly heavy focus on mobile? Do you feel that the move to mobile leaves SMB’s behind? (edited)

danvoell – I was about to register a pasta domain last week. Good thing I didn’t, I couldn’t compete. If you wanna trade homemade pasta recipes hit me up.

lamarca – I can see the trash talking already — do you even pasta?

andrew_flaw3d – LOL

andrew_flaw3d – You even slack?

iterative – @danvoell, we all want your pasta recipes

iterative – we’re really just sitting here waiting for you to share.

andrew_flaw3d – @danvoell: It’s not about the domain it’s about the content.

andrew_flaw3d – Content is king.

andrew_flaw3d – Plz make images and reciepes on pinterest plz.

joshuabretag – Pulls out mamas dusty recipe book

iterative – but seriously, sites like The Kitchn and SeriousEats kill it on high quality content.

andrew_flaw3d – ^^ good photos too

andrew_flaw3d – No weird fonts or overcluttered blogs like some SAHM sites.

iterative – J. Kenji Lopez-Alt is one of my favorite food writers in the world.

Iterative – I say one of, but i think “is” is maybe better

andrew_flaw3d – I realized today that I don’t have a favorite food writer

depesh – Who’s timing Rand’s pee break?

joshuabretag – I personally hearing direct from chefs

joshuabretag – Haha @depesh

andrew_flaw3d – inb4 rand’s on twitter right now

joshuabretag – @depesh: maybe ask rand about your hire positions he bound to know someone 😉 (edited)

andrew_flaw3d – Will they rank though?

brad – ok, ok. Guy’s hold off and wait for the AMA

brad – It’s getting distracting for me.

andrew_flaw3d – Brad is right guys. Let’s keep it clean. We can all mosey on over to #hangout

andrew_flaw3d[3:11 PM]Or not @randfish is back.

randfish – @joshuabretag: Motivation has never been much of a challenge for me (although during my depressed mindset period, it definitely was a weird kind of motivation – almost like running on momentum without any new energy going in). I get motivated a lot by wanting to make the secretive transparent (e.g. Google’s ranking systems, FB’s news feed, why people convert or don’t, etc), and by people who’ve told me I can’t or shouldn’t do something :simple_smile:

brad – @randfish: You went through a tough time… I did too. I was making 350k+ one year stuff just crapped out an I was in my bed for 2 months +

randfish – @andrew_flaw3d: not sure which “the same guys” you’re referring to with that question??

depesh – @randfish: How do you strike a balance between work and life? The amount of stuff you get through just seems insane.

brad – Everyone I know personally in this industry suffers.

brad[3:13 PM]Do you have input of why?

andrew_flaw3d – @randfish: Same guys who ranked you for dog snuggies are the same guys who wanted to neg seo you?

randfish – @karri I’d try to find the intersection of a field or group of people who have passion about a topic and are likely to help share/amplify that content, then use my graphic/visual/comic skills to help illustrate it. e.g. I think WaitButWhy has done a wonderful job with that in the science world.

randfish – @joshuabretag: I don’t think they’re necessarily unicorns, and I also think you can build a great team of folks with various skills (like “T-Shaped” Marketers: https://moz.com/rand/the-t-shaped-web-marketer/) to compliment one another and create the magic that comes from great SEO+Content+Community+Social+CRO

joshuabretag – Yeah understand your t-shaped markets approach but then who leads the team or do they lead themselves?

randfish – @julie Umm… I don’t think I have any groupies… I have lots of wonderful people in my professional life who’ve also become friends of varying degrees, though. I think our world – web marketing, SEO, etc – has some of the most down-to-earth, kind-hearted, generous people in it and I feel really lucky to have entered this industry.

randfish – @andrew_flaw3d: Well, in this case it was a photo I needed to send to Geraldine (my wife) for her blog (https://everywhereist.com) that was on my phone :simple_smile:

andrew_flaw3d – I heard there’s an app for that.

julie – @randfish: Was really expecting some girl offering anything for a backlink. But that’s a great answer.

fmonfort – Do like the T shaped approach. And I do feel like I agree with all of it. +1 to joshua’s answer though.

randfish – @goettemoeller: Yeah, I think the shift to mobile has been really hard on SMB and VSBs (Very Small Businesses). Having to worry about providing a great mobile experience is so hard when you can barely get the resources/time/expertise to just get a decent website up and managed. Unfortunately, like a lot of American society, it feels like the benefits and advantages keep accruing to the folks at the top and making it harder for folks at the smaller scale/bottom rungs :disappointed:

randfish – @danvoell: Thanks! Might do that. First thing I need to do is buy every kind of dried pasta available and taste test which is best. I couldn’t find a single good resource on that topic on the web (at least, nothing comprehensive that I trusted).

briancornwell – Hello Rand

randfish – @brad – I hear you. Sometimes it’s not about the success or the money but about how we feel doing it. Being American puts a lot of focus on the financial side exclusively, but I don’t think that captures the real picture of what makes people happy, unhappy, or emotionally/mentally healthy.

randfish – @depesh I don’t really have a true balance, but I have gotten better. I take a few real vacations, I have one night a week where I don’t work after 7pm, and these days, I have a great team to back me up on a ton of the work I do.

goettemoeller – @randfish and that would fall right in line with google’s quarterly adwords revenue :expressionless: To anyone, have you seen smb’s rely more on Google My Business & Yelp because of #mobilegeddon?

randfish – @andrew_flaw3d: They hung out in the same forums/groups. Whether it was exactly the same people is hard to know for certain but I think there was definitely some overlap.

randfish – @joshuabretag: I think great people managers don’t actually need to necessarily be experts in the field themselves. We have some terrific managers on our marketing team who aren’t the hardcore individual contributor experts, but who recognize the problems, see the big picture, and can help inspire/coach/mentor/grow individual contributors. I’m actually very passionate about having separate progress tracks for both kinds of folks: https://moz.com/rand/if-management-is-the-only-way-up-were-all-fd/

randfish – @julie: Uhh… I’m not actually famous (or particularly good-looking), and I’m very public about my marriage to Geraldine, too. Those things, I think, have combined to mean I’ve never encountered that type of awkward scenario thankfully :simple_smile: (edited)

tmorris – “thankfully”

julie – @randfish: I think you’re very good looking.

randfish – Phew! Have I done it? Have I tackled all the questions?!

randfish – @julie: If you saw me in person, you’d find out the truth :simple_smile:

goettemoeller – hmm, you’ve been doing pretty well. 😉

julie – @randfish: Did you jusgt ask me on a date in-person. I kid I kid. Seriously? jp

depesh – @randfish Many entrepreneurs have said their partner’s have been a rock and without them they’d have not been as successful in their careers. I can vouch for that myself – how different do you think your success would have been without your better half?

randfish – Probably a good time to wrap things up. Thanks so much for hosting me all. Great questions and discussions. If I or Moz can ever be helpful to you, don’t hesitate to ask.

goettemoeller – @randfish will local ever become a straightforward practice?

goettemoeller[3:31 PM]haha

randfish – *waves*

goettemoeller – oh well, thanks rand!

david – Thanks @randfish you’re great.

devinb – Thanks @randfish

david – I’ve been popping in/out.

thomas – Thanks Rand for sharing, very insightful!

frankspohr – Thanks again @randfish . Awesome AMA. Learned a lot! Keep up the great work at Moz.

randfish – @goettemoeller: no worries – last one – I don’t think anything in SEO will ever become truly straightforward. Too many edge cases. Too many different companies. Too many different types of businesses. Too many marketing platforms. Plus side – great job security for those in our field :simple_smile:

voiqu – have a great day @randfish! and thank you so much for all your strait and sincere answers 😉

nchimonas – @randfish: Final question – How do I get the chance to buy you a beer!? Seriously – thanks a lot for doing this AMA. You’re an inspiring fellow.

danvoell – Thanks!

petertrapasso – Thanks so much @randfish

randfish – @nchimonas: Come to an event I’m speaking at – Searchlove San Diego is a great one.

nchimonas – Will do. I toured Moz during SMX last year and creepily gawked your office while you were on a Skype call. Was very tempted to lab-rat-tap your window, but you seemed busy 😉

nchimonas – er, last month*

nchimonas – time flies, eh

joshuabretag – Thanks so much rand you have been a true gentlemen and amazing advice