Paul Shapiro is a search marketer that loves to take both a technical and creative approach to SEO. Currently an Organic Search Director for Catalyst/GroupM, a WPP Agency in Boston, Paul likes to dabble in other areas of digital marketing, especially social media. Paul has done marketing for such brands as Volkswagen, SAP, Royal Caribbean, Colgate, General Electric, Humana, HSBC, and Proctor & Gamble. He co-runs the /r/BigSEO community on Reddit, known for their industry AMAs. He is an amateur programmer and is very fond of horror movies. His internet marketing blog is Search Wilderness.