The Best Remote Digital Marketing Jobs?
In 2020, more people than ever are being introduced to the world of remote work! Working remotely has several lifestyle benefits along with productivity benefits for many people. If you like to travel, remote work will give you the flexibility to work from anywhere. Working from home can also help workers balance family obligations and childcare. Whether you’re new to remote work or a seasoned home office aficionado, check out these remote digital marketing jobs:
Social Media Manager
Social Media Managers can often work from anywhere with wifi! Some companies ask them to be semi-local if there is a need to go onsite to create photo or video content, but often they can operate fully remotely. Social Media Managers publish content on a variety of platforms such as Instagram, Twitter, Facebook, LinkedIn, and TikTok. Social Media Managers need to stay up to date on the latest social media trends. They can create content, work with influencers, and engage with the brand’s followers. This is a great fit for anyone that finds themselves scrolling through social media feed constantly, loves interacting with people, and wants to get creative! A degree in Marketing or Communications can help you in the field of social media management. If you don’t have a degree, focus on creating a strong portfolio with examples of past work, and leverage your own personal social media experience to get a foot in the door.
Much like Social Media Managers, Community Managers frequently utilize social platforms such as Instagram, Twitter, and Facebook to communicate brand messaging. The focus is a bit different though. Social Media Managers may work on a variety of social media projects as discussed above, while Community Managers have a more focused role. Community Managers are in charge of responding to and engaging with the brand’s followers. They respond to comments, direct messages, tagged posts, and tagged stories to help answer questions and keep followers engaged. This is a great entry-level position in marketing. A degree helps but isn’t required. If you don’t have a lot of work experience in social media, emphasis your customer service experience as community managers spend a lot of time engaging with customers.
Content Strategists create a content strategy to reach the company’s target audience and tell a compelling story using multiple forms of media. They can mold written content, social media posts, video content, website content and blogs, and print content. They combine data, research, knowledge of trends, and an understanding of consumer psychology to craft a successful content strategy. Some content strategists will create content, while others will work with writers, social media content managers, photographers, and videographers to guide them in creating the desired content.
Email Marketing Manager
An Email Marketing Manager is tasked with creating and implementing email marketing campaigns. Their duties can include designing and writing marketing emails, identifying the target audience, and measuring the success of email campaigns. They will also manage the distribution list, identify ways to grow newsletter subscribers if applicable, and have some technical knowledge of the chosen email distribution platform. To become an Email Marketing Manager you’ll need to have strong writing skills and an eye for design. Being familiar with platforms such as Constant Contact or Mail Chimp can help too.
Copywriters generate written content that sells a product or service, educates consumers, and otherwise supports the brand’s messaging. Advertising copy is needed in many formats such as slogans, blog posts, social media captions, scripts for advertising videos, email marketing campaigns, website content, and promotional materials such as flyers and brochures. If you are persuasive and a talented wordsmith, this one is for you! Copywriting is remote-worker friendly and flexible. You can find freelance and W2 openings for Copy Writers.
SEO Specialists’ goal is to improve a website’s ranking on search engines such as Google. They identify the most popular and relevant keywords use in Google searches and insert them into website content so that the website will come up higher when consumers search using those keywords. This is an important role as it increases the visibility of the website, leading to more traffic and ideally more sales. This work is all done online, so it’s very well-suited for remote workers.
A lot of websites are turning towards customer service bots as a resource for their customers to have common questions answered and to resolve simple issues. This cuts down on staffing needs, customer wait times, and allows for a higher degree of consistency. However, someone needs to design and program these bots and perform updates and maintenance. This is a web-based role and can be done by a remote employee or contractor. This is a technical role that will a degree, certification, or other training.
A UX (User Experience) Designer’s goal is to create the best possible experience for users of a website or program. They ensure that the end product is easy for consumers to use and they work to identify and solve problems that users might run into. This role can technically apply to both physical and digital products, but for remote roles, you would primarily be working on the user experience for digital products. To get into UX design it helps to have a degree in a technical field. Typical majors for this field are computer science, information technology, and graphic design. Minors in humanities such as psychology or sociology can be a bonus. You can also take UX certification courses online to gain an understanding of the field.
A UI (User Interface) Designer focuses on the graphic elements of the user interface. A UI Designer will work on several design elements such as colors, icons, font, buttons, images, and spacing. They will also ensure that the interface works well and is responsive to use on different devices such as phones and tablets. The educational requirements are generally the same as the requirements for a UX Designer discussed above. Having a good technical background partnered with an understanding of human behavior will get you ahead in this field.